Have you thought about where your business will be in five years’ time? Are your main objectives clearly defined? Do you know what you want to have achieved by the end of today? Have you thought about what your industry is going to be like in 20 years’ time, will it be automated, what are the potential disruptors? Will your business be relevant?
If you want to succeed, you need to set goals. Without goals you lack focus and direction. Setting goals allows you to take control of the businesses direction and delivers you a measure for determining whether you are achieving.
To ensure you and your employees understand the goals, you need to have a road map. One way to create a road map is to start with something like a SOAP – “strategy on a page”. This will help you to define the steps required for you to formulate the strategies and steps needed to achieve your goals.
Here are our top tips for goal setting:
- Make your goals specific
You must clearly define the end goal. Be specific so you can determine that you have achieved it.
If your goal is to increase client activity. How many clients? By when and by who? What is the reason for the goal? If you have this written down, you will be able to measure the progress.
Create a road map to show the way to achieving your goals. Define the check points along the way. This will make it easier to get where you are going and track your progress along the way.
- Define Quantifiable or Measurable Goals
Make sure your goals can be measured. If you can’t use evidence and outcomes to determine whether your goal has been achieved, it is not a goal but a wish.
Ensure you can collect the evidence sufficiently to determine whether you have achieved your goal or are on the right track. Facts, figures and outcomes.
- Commit to your Goals
Make a commitment and stick with it. When writing your goals, use power words “I will”. Ensure the outcome of your goals and the way they are written is motivating. You want to be sure the outcomes are worth the effort.
Once you’ve set your plan in motion, stay motivated to see your goals through to the end. Set routines. Enjoy the process and reward yourself for staying focused.
Whilst you shouldn’t second guess your goals, for long term goals especially, it is important to revisit them along the way to make sure they remain relevant to your business growth. It’s ok to shift your direction, just make sure you know exactly why you are doing so.
- Share your goals
Make your goals public, share them with the team. This will help create accountability. Keep your team aware of the progress and encourage discussion around goals, goal setting and how to achieve goals. This is applicable to individual goal setting as well as business goals.
Depending on the size of your business – you could also engage a business coach or an advisory board to help keep you accountable.
- Set a deadline
It’s not a goal without a deadline. Without deadlines, goals will fail.
Ensure the deadlines are realistic, but don’t be afraid to challenge yourself and your team.
Ensure you allocate responsibility across the team and encourage everyone to stay focused throughout the lifetime of the goals.
- Reward yourself!
Research suggests that when behaviour is followed by a pleasant outcome, we are more likely to repeat that behaviour.
Celebrate your successes and make sure to include individual recognition to any and all team members involved in the success!