Dr. Sari is a leading global expert on User Experience with more than 18 years of experience in both industry and academia. She started the first UX company in Indonesia in 2002 (UX Indonesia) and another in Australia in 2019 (Customer Experience Insight Pty Ltd).
She currently focuses on helping organizations and individuals in the Asia Pacific region accelerate digital transformation. She has been part of the earliest Product Design and Strategy expert mentors in the Google Accelerator Program since 2015 and helped hundreds a lot of startups and small businesses in Asia, Latin America, Africa, Europe. In addition to that, Dr. Sari has also been actively helping small businesses locally in Indonesia and Australia.
Her passion is to grow awareness and understand the importance of User Experience (UX) to improve many areas in the business, technology, social, and design. She has helped companies transforming themselves to design better products and services that people (users and stakeholders) love and great business value. She believes that small businesses have the capacity to achieve this when they receive appropriate direction.
