If you think that Capability Statements are only for big businesses with huge teams and cashed-up budgets – think again!
A Capability Statement is an amazing way to introduce yourself, your business and what you can do in a succinct, visual and easy-to-absorb way.
From using it as a visual talking point during a sales pitch to posting it in a brightly coloured envelope as an outreach strategy, or sending a PDF version by email to follow up with contacts after a networking event, it can really help your business stand out from the crowd.
Rather than leaving behind a standard business card or easily-binnable flyer, a glossy, visually appealing Capability Statement makes you seem like a business to be reckoned with.
And the best part? You can use Canva to create one for your business that looks modern and professional – completely free!
To help you do this, we sat down with Canva expert Marianne Rom from Social Ediquette, one of our Digital Advisors, to get her tips and tricks on using Canva to create Capability Statements.
Thanks for chatting with us, Marianne! The biggest question we have to kick off with is – if you’ve never used Canva before, what are your top tips for getting started?
My advice is to just jump in and start designing! Canva is very user-friendly and intuitive, and the free version is just as easy to use as the Pro version – with or without any ‘design’ experience. Sign up, open up a template or document and start designing! Don’t be afraid to play around as Canva always saves your file every few seconds so you won’t lose anything.
You can also make use of all the Canva learning tutorials and resources which you can find easily by clicking on any of the tabs in the top navigation panel and then scrolling down to the bottom of the page. It will provide ideas on font combinations, colour palettes, how to edit photos and even how to find the colour hex codes in a logo/photograph of your choice, plus so much more.
Do you have a favourite or recommended Canva template for creating a Capability Statement?
While Canva doesn’t actually have any specific ‘capability statement’ templates, you can create a new design as an A4 document and then adapt a template to the style and feel of your business.
To find a template that will get you off to a good start, search keywords such as; business, strategy, planning, proposal, marketing flyer, etc. Find one that you like the style of, and then mix and match, edit to your heart’s content and change the images and colours to suit your brand.
Don’t forget that less is more! Your design should be clear, concise, easy to read, and showcase what you do and what makes you different to others in your industry. The document can be one or more pages depending on the needs of your target audience.
A few people may be wondering – what can, or should, be included in a Capability Statement?
To help you plan out your layout, a basic (one page) compatibility statement could include:
- A brief introduction/about us (company culture and values)
- Core skills and competencies (value proposition)
- Team/owner profile
- Featured client or partner list
- Description of products/services
- Unique selling proposition (USP)
- Contact details; website, socials, etc.
A more detailed compatibility statement can also include:
- Mission and vision statement
- Awards and recognition
- Client testimonials
Your Capability Statement can be one or multiple pages depending on the needs of your target audience and your goals – e.g. is it a quick overall introduction of your brand so they want to know more or does it need to explain your services in more detail?
Because Canva is amazing for creating so much more than just a Capability Statement – do you have any general tips on creating content with Canva that looks professional?
- Whether it’s a social media post or flyer, it’s important to keep your designs simple. Don’t use too many fonts and colours and keep your text to bite-sized chunks that are easy to read – bullet points are great.
- Use the available templates to provide the layout to start you off and change the elements to your brand colours/fonts/logo and change any photos to your own whenever possible. Canva makes it easy for you to drag and drop your photo to replace the template photo, or click to change colours.
- Use similar or block colours in your layouts, e.g. product or service sections, when creating content so the layout is easy to follow.
- If you have the free version of Canva and accidentally create an image or document in the wrong size – there is a workaround! Create a new design in the right size and copy/paste the elements over from your old design to your new design.
Here is one of my examples of a Capability Statement made using Canva:
Thank you so much for your time and insights Marianne!
Want some help getting started with your own Capability Statement?
Just register for the Digital Solutions program and Marianne or one of our other expert advisors can guide you through the process – for just $44!
Head to our website to find out how to access the program and get help with this, and all the digital stuff you need to grow and improve your business, today.