5 Types of Market Segmentation & Segmentation Examples
One of the reasons it is difficult to launch a startup or small business in a new vertical is that it takes time to understand how the market is structured in terms of its constituent segments.
The first stage of this exploration process is Customer Discovery, where we don't know our place in the market and we have to go out and explore...
Join me for a detailed case study of my journey in the world of:
- Behavioral Segmentation;
- Psychographic Segmentation;
- Demographic Segmentation;
- Geographic Segmentation; and
- Firmographic Segmentation.
about the presenter
Tristan is a highly resourceful and purpose-driven General Business Advisor & Product Strategist, having worked in Large Corporate, Not-for-Profit, Small Business & Startup Organisations.
This gives him the perfect background to help deliver the Commonwealth Government’s Digital Solutions program as a General Business Advisor, Business Developer & Strategic Stakeholder Liaison.
Tristan has worked within the following industries:
– Business Strategy/Advisory
– Information Technology
– Commercial Construction
– Building Engineering
Tristan has recently returned to Australia after several years working internationally in Europe & United Kingdom within the tech startup & scale-up sector. This experience has cultivated his strategic planning abilities, tenacity and social & emotional intelligence.
Tristan helps Startups, Scale-ups and Small Businesses by performing 360 Diagnostic Reviews & Health Checks to identify factors that are inhibiting growth / performance.
The output of these reviews is a detailed action plan/playbook for the business owners to undertake to improve their operational performance, marketing performance & financial performance.
Tristan has advised over 100 Small Businesses, with many, many more in the pipeline, across:
– Food & Beverage,
– Art & Culture,
– Financial Services,
– HR Tech,