Actionable Analytics: Set up and use Google Marketing Platform

Measuring your online business performance is critical to understand more about your customers, how they find you, what they are looking for and where they engage with your online platforms and content. Providing a wealth of insights and business intelligence, Google Marketing Platform is a suite of powerful and FREE tools.

In this session we will setup and explore Google Analytics and Google Tag Manager, how the two tools differ and how they work together to give deeper and richer insights about your Digital Business.