Actionable Analytics: Set up and use Google Marketing Platform
Measuring your online business performance is critical to understand more about your customers, how they find you, what they are looking for and where they engage with your online platforms and content. Providing a wealth of insights and business intelligence, Google Marketing Platform is a suite of powerful and FREE tools.
In this session we will setup and explore Google Analytics and Google Tag Manager, how the two tools differ and how they work together to give deeper and richer insights about your Digital Business.
about the presenter
Joff is a data-driven lateral thinker who thrives on helping align digital marketing activity with the online customer experience. Joff has significant experience in problem-solving business problems, analysing processes and evaluating business systems to uncover the root cause, facilitating workshops with stakeholders to redesign business methodologies and improve performance.
Passionate about design thinking methods, digital service standards and business intelligence, Joff works with businesses to ensure performance measures are in place, and builds reporting to uncover key business insights that lead to transformative change.
Joff holds a Graduate Diploma of Web Communication, is a Certified Practising Marketer (CPM), and Associate Member of the Australian Domain Regulatory Authority (auDa), along with other industry organisations that further the digital economy in Australia.