Attracting & converting New ASBAS Clients by the Hundred

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Attracting & converting New ASBAS Clients by the Hundred

Presented by Sandra Tricoli

We all have our own approaches to lead gen for Advisory clients, so we thought we'd create a forum where we can trade notes on best practices so everyone can benefit!

Today we will hear from:
(1) Sandra Tricoli about how she managed to advise >2500 Advisory clients, including her preferred channels and lead generation tactics
(2) Tristan Senycia about how he organises 'super workshops' that routines attract & convert 30-60 ASBAS attendees

We will also share what we've learnt about
- How the ASBAS sales funnel works
- Give you the inside scope about how referrals are processed within Business Station
- The Behavioural Challenges you need to think about and overcome in order to successfully onboard new clients.
- Using your $50 paid marketing budget for boosting your workshops

about the presenter

Sandra Tricoli is an experienced business adviser who has consulted over 2000 business owners during her career. Sandra combines Strong leadership qualities with a strong sense of initiative, flexibility and accountability.

Sandra specialises in mentoring clients from a variety of industries which include Mining, retail, Travel, Government, Non for Profit, Finance, construction and Building and is also very passionate about helping businesses transform in order to generate higher market share and profitability. Sandra is also a regular guest lecturer at the University of Western Australia for both the students and the other lecturers.

Sandras drive and commitment to help her clients become the best in their industry is derived from her strong passion to help others. Being a business owner herself, Sandra is very relatable to other business owners and is able to give real life examples and advice to her clients in order for them to avoid road blocks in their business and to achieve maximum results.

Sandra has a great understanding of the WA business sector as well as a great business network Australia wide.
As a business Advisor, Sandra has spent her career working with SME clients and organisations in assisting them to grow their business through development and implementation strategies as well as identification of opportunities.

Sandra assists business owners to grow their business by providing skills, knowledge and experience across a broad range of business disciplines including marketing, business planning and financial management.


  • Bachelor of Mass Communications, Double Major in Journalism and Public Relations

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