Becoming Trade Ready
Being trade ready means you are ready to engage third party distributors such as
inbound tour operators (ITOs), wholesalers, online travel agents (OTAs) and retailers to
sell your product to interstate and international visitors and have factored appropriate commissions into your pricing.
In this webinar we look at the most effective way to become trade ready and capture a wider audience.
about the presenter
I have more than 18 years’ experience in strategic marketing, communications and PR within the tourism industry and continue this industry involvement as Director of both Swan River Seaplanes and One Eighty Marketing.
I hold a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally I hold membership with several professional organisations including the CEO Institute of Western Australian.
Throughout my career I have represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts. I have judged the WA Tourism Awards for four years and proudly represented Western Australia as a national tourism awards judge for three years.
I have also assisted in the personal development and education of those in the tourism industry through the development and delivery of training packages for Tourism Council WA, and I strongly believe in the future of tourism and the potential for huge growth in Western Australia.
My work in the industry has ensured success for a plethora of businesses and signifies my passion and commitment to small business.