Copywriting Fundamentals: Part 1

#copywriting #messaging

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Copywriting Fundamentals: Part 1

Online Workshop
Presented by Lisa Kniebe

If you are struggling to write content for your website, sales page or social posts, then this workshop is exactly what you need.

Let me show you how to make messaging easy with my Kniebe Canvas blueprint. This process forms the foundations for all your copywriting from your website to your sales page and social posts.

In this class you'll learn how to:

- Break your services down into messaging streams
- Target specific audience groups in each stream
- Describe the problems your audience are struggling with
- Tap into the feelings, dreams and desires of your audience
- Find the hidden gems that will set you copy apart with a unique copywriting exercise

The workshop is a practical work-and-do experience where I'll coach you through the steps to master your message.

This workshop is part one in a series of two, together you'll walk away with a complete copywriting blueprint for your marketing. However, each workshop can stand alone and be consumed independently.

You'll have time to brainstorm, process your ideas and share them for feedback with me, your copywriting specialist.

about the presenter

Hi I’m Lisa,

Fast thinking Gemini with a restless heart and a passion for words!

I help business owners communicate their value online with clear, structured and compelling messaging.

My speciality is online courses and launching, this brings together my background in education and copywriting. It’s here that I teach and coach business owners to take their knowledge, content and services and package them into online courses that are designed to sell.

My clients love the energy I bring to every session, whether we’re collaborating on their website content, social messaging or email marketing, I bring structure and clarity to their ideas.


  • BA Hons English Literature
  • Grad. Dip. Education
  • Registered General Nurse
  • Click Colours Facilitator

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Call, email or drop in to one of our locations to speak to someone from the Business Station team!