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Creating a StoryBrand for your business
In a recent ASBAS Digital Solutions webinar from Coffee King, Phil Di Bella, he described a brand as a story that people tell about you what you’re not there to tell them about it yourself. Whilst there is a lot of talk about branding, messaging and marketing in today’s crowded market of tips, tricks and opinions, there is often no simple method offered that helps you work out what your brand’s messaging is and how to ensure that the story being told about you is the story you want to have told about you.
The StoryBrand method starts with creating your BrandScript – a cohesive set of messages that you use to reflect both the story you want to tell and the story your customers need to be told. This is done by exploring the most unlikely source of business, the movie, Legally Blonde.
- In this 1-hour interactive webinar you will explore:
- What your customer’s big questions are
- What you can do to ensure you are answering their questions
- How to bring the right amount of empathy and authority to help them win the day
- How to spur them into action
- How the fear of loss drives customer behaviour
At the end of the session, you can submit your worksheet responses to an Australian StoryBrand consultant to be assessed and you will be given suggestions for what your brand messages are in a free report offered only to ASBAS Digital Solutions participants.
about the presenter
Dante is currently Head of Digital at Treeti Business Consulting, founder of digital agency, Clickstarter, and an experienced speaker, presenter and training across media, marketing and technology.
With a background in both digital and traditional media since 1996 when he was still studying Medicine, Dante is now one of just 7 accredited Facebook Community Trainers in Australia and the only person in Australia to have also added certification in Facebook's Digital Marketing Associate, Marketing Science, Media Planner and Media Buyer courses.
Also a Google Digital Springboard program partner and holder of some 82 individual technology certifications, he is a highly capable advisor across Digital Marketing, Social Media, CRM systems, workflow management, GSuite and office productivity tools, desktop security, Websites, Search Engine Optimisation (SEO), eCommerce, Instant Communication and leveraging technology for small businesses of all types.
- Doctor of Medicine (WSU) - 1998
- Master of Medicine (Rural Generalism, WSU) - 2000
- Bachelor of Psychology (Honours, WSU) - 1998
- Master of Clinical Psychology (PhD WSU) - 2000
- Bachelor of Business Information Systems (UNSW) - 2016
- Master of Business Information Systems (UNSW) - 2016
- Certificate I in Information Digital Media and Technology (OTEN TAFE NSW) - 2008
- Certificate II in Information Digital Media and Technology (OTEN TAFE NSW) - 2008
- Certificate III in Information Digital Media and Technology (OTEN TAFE NSW) - 2009
- Certificate IV in Information Technology (OTEN TAFE NSW) - 2010
- Certificate IV in Digital Media Technologies (OTEN TAFE NSW) - 2011
- Advanced Diploma of Information Technology Business Analysis (OTEN TAFE NSW) - 2012
- Certificate IV in Web-Based Technologies (TAFE NSW) - 2013,
Foundation Certificate in Professional Marketing (CIM UK) - 2016
- Foundation Certificate in Professional Digital Marketing (CIM UK) - 2016
- Certificate in Professional Marketing (CIM UK) - 2017
- Certificate in Professional Digital Marketing (CIM UK) - 2017
- Diploma in Professional Digital Marketing (CIM UK) - 2018
- Postgraduate Diploma in Professional Marketing (CIM UK) - 2019
- Statement of Attainment in Cyber Security (TAFE NSW) - June 2020
- Facebook Australia & New Zealand Certified Community Trainer (Facebook) - February 2019
- Facebook Blueprint Certified Digital Marketing Associate (Facebook) - July 2019
- Facebook Blueprint Certified Media Planner (Facebook) - September 2019
- Facebook Blueprint Certified Media Buyer (Facebook) - November 2019
- Facebook Blueprint Certified Marketing Science (Facebook) - February 2020
- Digital Springboard Accredited Trainer in Skills for Work (Google & Infoxchange) - April 2019
- Digital Springboard Accredited Trainer in Skills to Boost Your Career or Business (Google & Infoxchange) - April 2019
- Digital Springboard Accredited Trainer in Skills for Starting Your Own Business (Google & Infoxchange) - April 2019