Creating fit-for-purpose scalable marketing channels
Since the launch of the Lean Startup there has been a practical obsession with achieving Product-Market fit. Which while critically important to the success of Startups and Small Businesses overlooks the need to achieve all the other fits:
1. ProductChannel Fit
2. ChannelModel Fit
3. MarketModel Fit
In this session, I will sharing with you:
1. My journey to discovering the best marketing channel for my business
2. Improvements I've made to my product to better fit in said marketing channels
3. The power law of distribution
4. What actions I've taken to scale said marketing channel
5. How different tiers of my pricing model aligns with the ARPU CAC Spectrum
6. Niching then expanding my market definition
about the presenter
Tristan is a highly resourceful and purpose-driven General Business Advisor & Product Strategist, having worked in Large Corporate, Not-for-Profit, Small Business & Startup Organisations.
This gives him the perfect background to help deliver the Commonwealth Government’s Digital Solutions program as a General Business Advisor, Business Developer & Strategic Stakeholder Liaison.
Tristan has worked within the following industries:
– Business Strategy/Advisory
– Information Technology
– Commercial Construction
– Building Engineering
Tristan has recently returned to Australia after several years working internationally in Europe & United Kingdom within the tech startup & scale-up sector. This experience has cultivated his strategic planning abilities, tenacity and social & emotional intelligence.
Tristan helps Startups, Scale-ups and Small Businesses by performing 360 Diagnostic Reviews & Health Checks to identify factors that are inhibiting growth / performance.
The output of these reviews is a detailed action plan/playbook for the business owners to undertake to improve their operational performance, marketing performance & financial performance.
Tristan has advised over 100 Small Businesses, with many, many more in the pipeline, across:
– Food & Beverage,
– Art & Culture,
– Financial Services,
– HR Tech,