Designing information and content types for websites

The design of information is arguably more important than the visual design of your website, so it's important to create a map of your website structure, and the types of content you plan to publish online.

The first step is to determine the purpose of the website.

• Is it to provide information about the company and its products or services?
• Is it to allow customers to purchase products or services online?
• Is it to provide customer support?

Asking these questions helps you to make sure that the website is easy to use and navigate, developing the information architecture of your website, so that the navigation is simple and organized, with clear menus and links.

The next step is to map out the information architecture, and consider where the different types of content you plan to publish should be displayed on your website. Beyond just the text content and media assets you add to your page, you may also consider a variety of content types:

• Products and/or services
• Digtal assets that can be downloaded
• Interactive tools and widgets
• Courses and training content
• Webinars and video

You might also want to display additional information that supports the decision making process for your visitors, such as frequently asked questions, reviews or testimonials, or profiles of your team.

In this webinar we'll walk through how to plan your website information architecture, including how to audit, classify and group content, then testing the navigation structures and types of content to validate your output.

By the end of the webinar, you'll have a better understanding of how your website will be structured, and have a plan for generating the content and information needed to populate your website.