Digital Marketing 101: Connecting with your ideal customer
If like me you grew up in an era of floppy disks and fax machines then communicating with customers involved a phone call or a chat face to face. Today we have so many options that it’s hard to know what to do to reach our ideal customers.
From preparing a simple plan and discovering your ideal customer to preparing an action plan and choosing the right channels, let me show you how to think SMART to achieve your goals.
In this workshop, you will learn simple tips to get your products and services in front of your ideal
- Let’s start with understanding your current situation
- Who are your competitors and how are you different?
- What are your strengths, weaknesses, opportunities and threats?
- Who is your ideal customer?
- Create a Buyer Persona
- Your “Go To Market’ Strategy – Product, Price, Place & Promotion
- Smart Goals
- Marketing Action Plan
- Measuring results
about the presenter
Sarah Davis is a highly motivated, experienced and award-winning senior marketing professional with a friendly and approachable nature. Having worked in marketing for over 20 years, the last 12 in shopping centres, she has extensive knowledge of the retail industry. Sarah likes to think outside of the box, developing creative and successful initiatives that give a good return on investment. Retail is becoming an exceptionally tough gig but Sarah comes with a wealth of knowledge and experience and is dedicated to helping businesses develop and move forward.
Holding a number of senior strategic and management positions in marketing, Sarah has been a regular speaker for the Property Council of Australia, offering advice and guidance to peers. She has worked with well-known ASX50 listed brands and today brings her thinking and discipline to businesses just like yours, making it easy, understandable and affordable.
With her innate insight and intuition, keen understanding of human nature, and practical marketing and communications skills, Sarah can help you see what to focus on to ensure your company grows. She can help you implement necessary changes to your marketing and provide marketing coaching to keep you on track for success.
With experience in all areas of marketing from strategy to branding, web design to social media, SEO, advertising and everything in-between, Sarah can assist with just the services your business requires.