Digital Marketing 101: Connecting with your ideal customer
- A simple digital marketing plan
- Discover your ideal customer
- Create a Buyer Persona to find your ideal customer
- Free digital tools to assist with marketing
- How to reach your ideal customer
- What is SEO and how to grow organically
- What social media should you use and how
- Measuring results
Laura Gerber MP
Laura Gerber has been the Member for Currumbin since March 2020.
Mrs Gerber is the Shadow Assistant Minister for Justice and Youth and the Shadow Assistant Minister for the Night-time Economy and Cultural Development. She is also the Deputy Chair of the Legal Affairs and Safety Committee.
Prior to entering Parliament, Laura forged a successful career in the legal profession as a lawyer and barrister. She holds a Bachelor of Laws (Hons) from Southern Cross University.
Laura started her legal career at a local law firm in Coolangatta. She went on to become a Federal Prosecutor with the Commonwealth Director of Public Prosecutions and then a Disciplinary Prosecutor with the Office of the Health Ombudsman.
about the presenter
Sarah Davis is a highly motivated, experienced and award-winning senior marketing professional with a friendly and approachable nature. Having worked in marketing for over 20 years, the last 12 in shopping centres, she has extensive knowledge of the retail industry. Sarah likes to think outside of the box, developing creative and successful initiatives that give a good return on investment. Retail is becoming an exceptionally tough gig but Sarah comes with a wealth of knowledge and experience and is dedicated to helping businesses develop and move forward.
Holding a number of senior strategic and management positions in marketing, Sarah has been a regular speaker for the Property Council of Australia, offering advice and guidance to peers. She has worked with well-known ASX50 listed brands and today brings her thinking and discipline to businesses just like yours, making it easy, understandable and affordable.
With her innate insight and intuition, keen understanding of human nature, and practical marketing and communications skills, Sarah can help you see what to focus on to ensure your company grows. She can help you implement necessary changes to your marketing and provide marketing coaching to keep you on track for success.
With experience in all areas of marketing from strategy to branding, web design to social media, SEO, advertising and everything in-between, Sarah can assist with just the services your business requires.