Diversity & Inclusion as a Business Strategy

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Diversity & Inclusion as a Business Strategy

Presented by Business Station

2020 will not simply be remembered for face masks. It will be remembered as a year when the world was suddenly awoken to its problems with race, diversity, and inclusion. And while this was played out mostly in other countries in different circumstances, Australia is far from immune.

How we, as small businesses conduct ourselves, market ourselves and present our products, is often a result of our own individual upbringing. We create products to suit people just like us, we market it using photos of people just like us. And the language we often use is made to match people just like us. So how do we bake inclusion into our businesses?

In this 1-hour webinar full of actionable tips, you will come away with an understanding of:

- What inclusion is, and is not
- How modern business-building and marketing tends to play to the majority
- How inclusion differs from patronizing
- Diversity-thinking when it comes to how you communicate
- How to bring diversity and inclusion in to your marketing

There are many benefits (and pitfalls) when it comes to establishing a pathway to diversity in small business. The good news is that it costs you nothing and can open up new opportunities that you never knew existed.

Examples given will include inclusion based upon race, indigenous status, LGBTIQA+ identification, gender-identification, socio-economic position, religious affiliation, and age.

about the presenter

Business Station has a pool of talented business advisors who are experts in their respective fields. We have advisors located across WA, QLD and NT in both metro and regional locations offering face to face, online advisory sessions and training options. Our thorough screening process means that our experts are the best in their field and will be able to give you the most up-to-date, relevant advice.

More than just offering advice, our business advisors will teach you the skills you need to be able to enhance your digital capabilities within your business.

Offering advice on small business software, cyber security, websites and selling online and all areas of digital marketing, our team of experts are here to help you learn and grow your business.

A photo Business Station Gosnells entrance.

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