Email Marketing with Mailerlite
Has email marketing always seemed too overwhelming? In this workshop, Susannah Birch will break down the basics of email marketing so you can engage with your customers directly in their email inbox.
Your email list and website are two of the main digital assets which you own and have complete control over, so building your list alongside your other marketing channels is key.
Please note that this workshop is created specifically around the Mailerlite platform. Although users of other email platforms will learn some new email marketing strategies, a lot of content will be specifically related to Mailerlite.
Some of the topics we’ll cover in this workshop include:
- Building your email list.
- Using lead magnets for your email list.
- Understanding terminology such as subscribers, campaigns, lists, and groups.
- Creating a reusable template for your emails.
- Creating catchy titles to increase email open rates.
- Content ideas for engaging with your audience.
- Automating emails to save time on repeat content.
about the presenter
Susannah is a digital generalist with a knack for approaching marketing with fun outside the box ideas (and lots of them). She loves content writing, SEO, and discovering and conquering new Social Media platforms, and she’s the co-founder of EAT Digital, a company which offers digital marketing training to small business.
Susannah has spent over a decade in the marketing sector, starting out with her own personal brand and projects, then moving into marketing roles in agencies, medtech, hospitality, and the construction industry. Her non-traditional entry into the marketing space included managing a viral disaster page which grew to 40,000 followers in 48 hours and building one of her first websites to 500,000 views per month, primarily through SEO and Pinterest.
When she’s not on Twitter, Susannah loves spending her time blogging, creating content that generates thousands of views and helps small business grow their traffic and leads exponentially.
Susannah is a passionate people person, who enjoys attending networking events and community groups across the region, connecting new faces and ideas with the right people to create unique collaborations and opportunities.
Susannah is also a mental health advocate with lived experience of trauma and recovery, a topic she shares about regularly through her own personal channels.
- Diploma of Arts (Journalism) – University of Southern Queensland
- Master of Marketing – Griffith University