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Facebook Friday: Understanding Business Manager & Ad Accounts

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Facebook Friday: Understanding Business Manager & Ad Accounts

Webinar
Presented by Dante St James

“Boost a post,” they said. “It’ll be easy,” they said. And it was. But when you started working with digital agencies and social media managers and other staff, things on Facebook seemed to get very complicated very fast. Before you knew it, you were thrown into a world where you were supposed to understand what a Business Manager is, how that relates to an Ad Account and where amongst all this a Business Suite and a Commerce Manager seem to fit in. And what the heck are all these menu items going to?

Starting with Facebook’s Business Suite, we’ll look at:

- How to create and schedule posts for Facebook & Instagram
- How to use your Business Suite Insights to understand your audience
- How to see what is happening on your Facebook & Instagram properties
- How to monitor messages and comments
- How to manage your team’s access to your stuff

Then we’ll move into Facebook’s Business Manager, where we’ll look at:

- How a Business Manager gets created and why
- How to create another Business Manager, or be added to someone else’s
- Safely adding others to your Business Manager to help you out
- Understanding how Pages, Instagram and WhatsApp fit into a Business Manager

And finally, we’ll look at Facebook Ad Accounts, where we’ll look at:

- How an Ads Account works with Ads Manager
- How to manage your Payment Methods
- How to safely add other people to your Ads Account

about the presenter

Dante is currently Head of Digital at Treeti Business Consulting, founder of digital agency, Clickstarter, and an experienced speaker, presenter and training across media, marketing and technology.

With a background in both digital and traditional media since 1996 when he was still studying Medicine, Dante is now one of just 7 accredited Facebook Community Trainers in Australia and the only person in Australia to have also added certification in Facebook's Digital Marketing Associate, Marketing Science, Media Planner and Media Buyer courses.

Also a Google Digital Springboard program partner and holder of some 82 individual technology certifications, he is a highly capable advisor across Digital Marketing, Social Media, CRM systems, workflow management, GSuite and office productivity tools, desktop security, Websites, Search Engine Optimisation (SEO), eCommerce, Instant Communication and leveraging technology for small businesses of all types.

Qualifications:

  • Doctor of Medicine (WSU) - 1998
  • Master of Medicine (Rural Generalism, WSU) - 2000
  • Bachelor of Psychology (Honours, WSU) - 1998
  • Master of Clinical Psychology (PhD WSU) - 2000
  • Bachelor of Business Information Systems (UNSW) - 2016
  • Master of Business Information Systems (UNSW) - 2016
  • Certificate I in Information Digital Media and Technology (OTEN TAFE NSW) - 2008
  • Certificate II in Information Digital Media and Technology (OTEN TAFE NSW) - 2008
  • Certificate III in Information Digital Media and Technology (OTEN TAFE NSW) - 2009
  • Certificate IV in Information Technology (OTEN TAFE NSW) - 2010
  • Certificate IV in Digital Media Technologies (OTEN TAFE NSW) - 2011
  • Advanced Diploma of Information Technology Business Analysis (OTEN TAFE NSW) - 2012
  • Certificate IV in Web-Based Technologies (TAFE NSW) - 2013,
    Foundation Certificate in Professional Marketing (CIM UK) - 2016
  • Foundation Certificate in Professional Digital Marketing (CIM UK) - 2016
  • Certificate in Professional Marketing (CIM UK) - 2017
  • Certificate in Professional Digital Marketing (CIM UK) - 2017
  • Diploma in Professional Digital Marketing (CIM UK) - 2018
  • Postgraduate Diploma in Professional Marketing (CIM UK) - 2019
  • Statement of Attainment in Cyber Security (TAFE NSW) - June 2020
  • Facebook Australia & New Zealand Certified Community Trainer (Facebook) - February 2019
  • Facebook Blueprint Certified Digital Marketing Associate (Facebook) - July 2019
  • Facebook Blueprint Certified Media Planner (Facebook) - September 2019
  • Facebook Blueprint Certified Media Buyer (Facebook) - November 2019
  • Facebook Blueprint Certified Marketing Science (Facebook) - February 2020
  • Digital Springboard Accredited Trainer in Skills for Work (Google & Infoxchange) - April 2019
  • Digital Springboard Accredited Trainer in Skills to Boost Your Career or Business (Google & Infoxchange) - April 2019
  • Digital Springboard Accredited Trainer in Skills for Starting Your Own Business (Google & Infoxchange) - April 2019

Photo of ASBAS advisor, Dante St James.

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