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FB Friday: Select your social media channels

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FB Friday: Select your social media channels

Webinar
Presented by Dante St James

Customers are engaging with multiple forms of communication online, whether that is watching videos, listening to podcasts, connecting with friends and family over chat or discovering new brands on social media.

As you market your business, you want to be where your customers are, reaching them on the platforms they use most. When you select the right social media channels, you can focus your attention and resources where they will have the most impact.

In an age of multiple channels and forms of entertainment and communication, it’s important for you to concentrate on the channels where your target audience are spending their time.

In this session from Facebook, you will learn:

- How social media channels differ.
- Why it’s important to choose the right social media channels for your business.
- How to create a social media map for your business.

about the presenter

Dante is currently Head of Digital at Treeti Business Consulting, founder of digital agency, Clickstarter, and an experienced speaker, presenter and training across media, marketing and technology.

With a background in both digital and traditional media since 1996 when he was still studying Medicine, Dante is now one of just 7 accredited Facebook Community Trainers in Australia and the only person in Australia to have also added certification in Facebook's Digital Marketing Associate, Marketing Science, Media Planner and Media Buyer courses.

Also a Google Digital Springboard program partner and holder of some 82 individual technology certifications, he is a highly capable advisor across Digital Marketing, Social Media, CRM systems, workflow management, GSuite and office productivity tools, desktop security, Websites, Search Engine Optimisation (SEO), eCommerce, Instant Communication and leveraging technology for small businesses of all types.

Qualifications:

  • Doctor of Medicine (WSU) - 1998
  • Master of Medicine (Rural Generalism, WSU) - 2000
  • Bachelor of Psychology (Honours, WSU) - 1998
  • Master of Clinical Psychology (PhD WSU) - 2000
  • Bachelor of Business Information Systems (UNSW) - 2016
  • Master of Business Information Systems (UNSW) - 2016
  • Certificate I in Information Digital Media and Technology (OTEN TAFE NSW) - 2008
  • Certificate II in Information Digital Media and Technology (OTEN TAFE NSW) - 2008
  • Certificate III in Information Digital Media and Technology (OTEN TAFE NSW) - 2009
  • Certificate IV in Information Technology (OTEN TAFE NSW) - 2010
  • Certificate IV in Digital Media Technologies (OTEN TAFE NSW) - 2011
  • Advanced Diploma of Information Technology Business Analysis (OTEN TAFE NSW) - 2012
  • Certificate IV in Web-Based Technologies (TAFE NSW) - 2013,
    Foundation Certificate in Professional Marketing (CIM UK) - 2016
  • Foundation Certificate in Professional Digital Marketing (CIM UK) - 2016
  • Certificate in Professional Marketing (CIM UK) - 2017
  • Certificate in Professional Digital Marketing (CIM UK) - 2017
  • Diploma in Professional Digital Marketing (CIM UK) - 2018
  • Postgraduate Diploma in Professional Marketing (CIM UK) - 2019
  • Statement of Attainment in Cyber Security (TAFE NSW) - June 2020
  • Facebook Australia & New Zealand Certified Community Trainer (Facebook) - February 2019
  • Facebook Blueprint Certified Digital Marketing Associate (Facebook) - July 2019
  • Facebook Blueprint Certified Media Planner (Facebook) - September 2019
  • Facebook Blueprint Certified Media Buyer (Facebook) - November 2019
  • Facebook Blueprint Certified Marketing Science (Facebook) - February 2020
  • Digital Springboard Accredited Trainer in Skills for Work (Google & Infoxchange) - April 2019
  • Digital Springboard Accredited Trainer in Skills to Boost Your Career or Business (Google & Infoxchange) - April 2019
  • Digital Springboard Accredited Trainer in Skills for Starting Your Own Business (Google & Infoxchange) - April 2019

Photo of ASBAS advisor, Dante St James.

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