Finding & securing your first anchor client as a B2B startup
The importance of securing an Anchor Client for your B2B (or B2B2B/C) startup cannot be understated, it represents:
- Your first commercial sale
- The first step to proving your Business Model to investors, advisors and team members
- Escaping the notorious startup 'valley of death'
- The road towards a successful business and future profitability
- Substantially strengthening your Investor Proposition to professional/institutional investors
- Linking into the exact right part of the supply chain
- Transitioning from a startup to a properly resourced business!
Lets dive head first into this all-important go-to-market related topic!
about the presenter
Tristan is a highly resourceful and purpose-driven General Business Advisor & Product Strategist, having worked in Large Corporate, Not-for-Profit, Small Business & Startup Organisations.
This gives him the perfect background to help deliver the Commonwealth Government’s Digital Solutions program as a General Business Advisor, Business Developer & Strategic Stakeholder Liaison.
Tristan has worked within the following industries:
– Business Strategy/Advisory
– Information Technology
– Commercial Construction
– Building Engineering
Tristan has recently returned to Australia after several years working internationally in Europe & United Kingdom within the tech startup & scale-up sector. This experience has cultivated his strategic planning abilities, tenacity and social & emotional intelligence.
Tristan helps Startups, Scale-ups and Small Businesses by performing 360 Diagnostic Reviews & Health Checks to identify factors that are inhibiting growth / performance.
The output of these reviews is a detailed action plan/playbook for the business owners to undertake to improve their operational performance, marketing performance & financial performance.
Tristan has advised over 100 Small Businesses, with many, many more in the pipeline, across:
– Architecture,
– Construction,
– Food & Beverage,
– Art & Culture,
– Financial Services,
– HR Tech,
– EdTech,
– MedTech
– LegalTech
– FashTech
– ConstructionTech
– PropTech
