Getting PR for your business in 2022

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Getting PR for your business in 2022

Online Workshop
Presented by Sandra Tricoli

Sandra Tricoli who has run a PR company for almost 7 years will show you the tips and tricks to getting publicity for your business. In this 2 hour workshop you will learn the following:

What is Public Relations
The 3 elements to Public Relations
PR Evolution
7 funnels to getting leads for our business
Client retention
Media outreach
Media reach out to you
How social media is the new age PR
How to write an effective press release
How to have the media contact you
How to present your organization in the best possible light

How to identify a newsworthy story?
Crisis communication
Key message development
How to develop a PR Strategy
The do's and don’t of pitching a story
Building authority and thought leadership
How to find, craft and sell newsworthy topics to the media
Differences between various media options such as, earned, paid, and social with a focus on earned media and tactics
Benefits of doing PR for your business
What a journalist looks for in a press release

about the presenter

Sandra Tricoli is an experienced business adviser who has consulted over 2000 business owners during her career. Sandra combines Strong leadership qualities with a strong sense of initiative, flexibility and accountability.

Sandra specialises in mentoring clients from a variety of industries which include Mining, retail, Travel, Government, Non for Profit, Finance, construction and Building and is also very passionate about helping businesses transform in order to generate higher market share and profitability. Sandra is also a regular guest lecturer at the University of Western Australia for both the students and the other lecturers.

Sandras drive and commitment to help her clients become the best in their industry is derived from her strong passion to help others. Being a business owner herself, Sandra is very relatable to other business owners and is able to give real life examples and advice to her clients in order for them to avoid road blocks in their business and to achieve maximum results.

Sandra has a great understanding of the WA business sector as well as a great business network Australia wide.
As a business Advisor, Sandra has spent her career working with SME clients and organisations in assisting them to grow their business through development and implementation strategies as well as identification of opportunities.

Sandra assists business owners to grow their business by providing skills, knowledge and experience across a broad range of business disciplines including marketing, business planning and financial management.


  • Bachelor of Mass Communications, Double Major in Journalism and Public Relations

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