Getting Seen in the Media

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Getting Seen in the Media

Presented by Susannah Birch

Delivery Method: Face to Face Workshop. This session will not be recorded.

Do you want you and your business to appear on TV and radio, or newspapers and magazines?
Learn how to control the media narrative around your business and get seen by whole new audiences with free PR opportunities.
This workshop is designed to show you some of the basics around letting the media know about your business, your expertise, and build credibility for your business.
Some of the topics we’ll cover include:
- How to build your media email list.
- How to choose interesting topics to tell the media about.
- How to lay out a media release.
- How to pitch journalists who need your expertise.
- How to create a basic media kit.
- What to do after you appear in the media.

Please Note: Entry to venues in which we run our workshops are subject to the requirements of the QLD Government and COVID restrictions, please check with the venue about these requirements if you are unsure.

about the presenter

Susannah is a digital generalist with a knack for approaching marketing with fun outside the box ideas (and lots of them). She loves content writing, SEO, and discovering and conquering new Social Media platforms, and she’s the co-founder of EAT Digital, a company which offers digital marketing training to small business.

Susannah has spent over a decade in the marketing sector, starting out with her own personal brand and projects, then moving into marketing roles in agencies, medtech, hospitality, and the construction industry. Her non-traditional entry into the marketing space included managing a viral disaster page which grew to 40,000 followers in 48 hours and building one of her first websites to 500,000 views per month, primarily through SEO and Pinterest.

When she’s not on Twitter, Susannah loves spending her time blogging, creating content that generates thousands of views and helps small business grow their traffic and leads exponentially.

Susannah is a passionate people person, who enjoys attending networking events and community groups across the region, connecting new faces and ideas with the right people to create unique collaborations and opportunities.

Susannah is also a mental health advocate with lived experience of trauma and recovery, a topic she shares about regularly through her own personal channels.


  • Diploma of Arts (Journalism) – University of Southern Queensland
  • Master of Marketing – Griffith University

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