Getting started with SEO for small business
In this session we’ll start by using free tools and techniques to extract a better understanding of what your customers are searching for, and use this to form the basis of an SEO strategy for your business. Using the insights we discover along the way, we’ll develop the start of a keyword strategy.
In this session, we’ll discuss:
How search engines work
Where to find audience insights
How to uncover and refine a list of keywords / key phrases
Conducting a quick technical audit of your website
Resolving common issues affecting SEO
How to refine your website structure and content to improve SEO
Improving SEO performance for “cornerstone” content
Creating “evergreen” content for longer term SEO value
How to avoid common pitfalls and performance issues
How to tell if a supplier is selling snake oil or a success formula
Part information exchange / part walkthrough – this session will provide you with some of the free online resources you can use to improve your understanding of SEO. We’ll also look at using the SEOPress plugin for managing SEO performance on a Wordpress website, although the information we go through is universal for any website, regardless of platform it is built on.