How to Blog to Increase SEO and Traffic
Blogging is one of the best ways to let Google know about your website, helping you increase the number of people who learn about your products and services, and increase your sales.
Unlike Social Media, where posts become irrelevant in days or hours, blog posts increase in traffic the older they are, making them hugely beneficial for your long term marketing strategy.
In this workshop you will learn why blogging is such an important part of your SEO strategy and how to get started, including:
-How blogging impacts your Google Rankings.
-Three types of blog posts to easily engage readers.
-How to find low competition topics with regular search traffic.
-How to choose a strong SEO title for your blogs.
-How to lay out a blog in such a way people will want to read your content.
-How to keep people on your blogs and moving through your website.
-How you can use your current blog content for future inspiration.
about the presenter
Susannah is a digital generalist with a knack for approaching marketing with fun outside the box ideas (and lots of them). She loves content writing, SEO, and discovering and conquering new Social Media platforms, and she’s the co-founder of EAT Digital, a company which offers digital marketing training to small business.
Susannah has spent over a decade in the marketing sector, starting out with her own personal brand and projects, then moving into marketing roles in agencies, medtech, hospitality, and the construction industry. Her non-traditional entry into the marketing space included managing a viral disaster page which grew to 40,000 followers in 48 hours and building one of her first websites to 500,000 views per month, primarily through SEO and Pinterest.
When she’s not on Twitter, Susannah loves spending her time blogging, creating content that generates thousands of views and helps small business grow their traffic and leads exponentially.
Susannah is a passionate people person, who enjoys attending networking events and community groups across the region, connecting new faces and ideas with the right people to create unique collaborations and opportunities.
Susannah is also a mental health advocate with lived experience of trauma and recovery, a topic she shares about regularly through her own personal channels.
- Diploma of Arts (Journalism) – University of Southern Queensland
- Master of Marketing – Griffith University