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How to build diversity and inclusion into your business

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#diversity #inclusion #dandi

How to build diversity and inclusion into your business

Webinar
Presented by Dante St James

2020 will not simply be remembered for face masks. It will be remembered as a year when the world was suddenly awoken to its problems with race, diversity, and inclusion. And while this was played out mostly in other countries in different circumstances, Australia is far from immune.

How we, as small businesses conduct ourselves, market ourselves and present our products, is often a result of our own individual upbringing. We create products to suit people just like us, we market them using photos of people just like us. And the language we often use is made to match people just like us. So how do we bake inclusion into our businesses?

In this 1-hour webinar full of actionable tips, you will come away with an understanding of:

- What inclusion is, and is not
- How modern business-building and marketing tends to play to the majority
- How inclusion differs from patronizing
- Diversity-thinking when it comes to how you communicate
- How to bring diversity and inclusion into your marketing

There are many benefits (and pitfalls) when it comes to establishing a pathway to diversity in small businesses. The good news is that it costs you nothing and can open up new opportunities that you never knew existed.

Examples given will include inclusion based upon race, indigenous status, LGBTIQA+ identification, gender-identification, socio-economic position, religious affiliation, and age.

about the presenter

Dante is currently Head of Digital at Treeti Business Consulting, founder of digital agency, Clickstarter, and an experienced speaker, presenter and training across media, marketing and technology.

With a background in both digital and traditional media since 1996 when he was still studying Medicine, Dante is now one of just 7 accredited Facebook Community Trainers in Australia and the only person in Australia to have also added certification in Facebook's Digital Marketing Associate, Marketing Science, Media Planner and Media Buyer courses.

Also a Google Digital Springboard program partner and holder of some 82 individual technology certifications, he is a highly capable advisor across Digital Marketing, Social Media, CRM systems, workflow management, GSuite and office productivity tools, desktop security, Websites, Search Engine Optimisation (SEO), eCommerce, Instant Communication and leveraging technology for small businesses of all types.

Qualifications:

  • Doctor of Medicine (WSU) - 1998
  • Master of Medicine (Rural Generalism, WSU) - 2000
  • Bachelor of Psychology (Honours, WSU) - 1998
  • Master of Clinical Psychology (PhD WSU) - 2000
  • Bachelor of Business Information Systems (UNSW) - 2016
  • Master of Business Information Systems (UNSW) - 2016
  • Certificate I in Information Digital Media and Technology (OTEN TAFE NSW) - 2008
  • Certificate II in Information Digital Media and Technology (OTEN TAFE NSW) - 2008
  • Certificate III in Information Digital Media and Technology (OTEN TAFE NSW) - 2009
  • Certificate IV in Information Technology (OTEN TAFE NSW) - 2010
  • Certificate IV in Digital Media Technologies (OTEN TAFE NSW) - 2011
  • Advanced Diploma of Information Technology Business Analysis (OTEN TAFE NSW) - 2012
  • Certificate IV in Web-Based Technologies (TAFE NSW) - 2013,
    Foundation Certificate in Professional Marketing (CIM UK) - 2016
  • Foundation Certificate in Professional Digital Marketing (CIM UK) - 2016
  • Certificate in Professional Marketing (CIM UK) - 2017
  • Certificate in Professional Digital Marketing (CIM UK) - 2017
  • Diploma in Professional Digital Marketing (CIM UK) - 2018
  • Postgraduate Diploma in Professional Marketing (CIM UK) - 2019
  • Statement of Attainment in Cyber Security (TAFE NSW) - June 2020
  • Facebook Australia & New Zealand Certified Community Trainer (Facebook) - February 2019
  • Facebook Blueprint Certified Digital Marketing Associate (Facebook) - July 2019
  • Facebook Blueprint Certified Media Planner (Facebook) - September 2019
  • Facebook Blueprint Certified Media Buyer (Facebook) - November 2019
  • Facebook Blueprint Certified Marketing Science (Facebook) - February 2020
  • Digital Springboard Accredited Trainer in Skills for Work (Google & Infoxchange) - April 2019
  • Digital Springboard Accredited Trainer in Skills to Boost Your Career or Business (Google & Infoxchange) - April 2019
  • Digital Springboard Accredited Trainer in Skills for Starting Your Own Business (Google & Infoxchange) - April 2019

Photo of ASBAS advisor, Dante St James.

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