How to do your own market research

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How to do your own market research

Webinar
Presented by Dante St James

In 2020 there are more efficient and effective ways to get the information you need before making a decision to start a business - or change the focus of the business you’re already in.

Why do you need to do market research? The road to small business is littered with the failures of those who had a “hunch” or “a good feeling” about a product and it’s matching customer type. The good news is that there are a whole range of free research tools that will help you make better decisions about the direction of your business.

In this free webinar you will learn:
- How to use information from the Australian Bureau of Statistics
- How to find and use data from Facebook & Instagram
- How to find data from Google and interpret it
- How to use LinkedIn’s tools to extract valuable information

about the presenter

Dante is a Digital Solutions Advisor, founder of the digital agency, Clickstarter, and an experienced speaker, presenter and trainer across media, marketing and technology.

With a background in both digital and traditional media since 1996 when he was still studying Medicine, Dante is now one of just 7 accredited Facebook Community Trainers in Australia and the only person in Australia to have also added certification in Facebook’s Digital Marketing Associate, Marketing Science, Media Planner and Media Buyer courses.

Also a Google Digital Springboard program partner and holder of some 82 individual technology certifications, he is a highly capable advisor across Digital Marketing, Social Media, CRM systems, workflow management, GSuite and office productivity tools, desktop security, Websites, Search Engine Optimisation (SEO), eCommerce, Instant Communication and leveraging technology for small businesses of all types.

Qualifications:

  • Doctor of Medicine (WSU) – 1998
  • Master of Medicine (Rural Generalism, WSU) – 2000
  • Bachelor of Psychology (Honours, WSU) – 1998
  • Master of Clinical Psychology (PhD WSU) – 2000
  • Bachelor of Business Information Systems (UNSW) – 2016
  • Master of Business Information Systems (UNSW) – 2016
  • Certificate I in Information Digital Media and Technology (OTEN TAFE NSW) – 2008
  • Certificate II in Information Digital Media and Technology (OTEN TAFE NSW) – 2008
  • Certificate III in Information Digital Media and Technology (OTEN TAFE NSW) – 2009
  • Certificate IV in Information Technology (OTEN TAFE NSW) – 2010
  • Certificate IV in Digital Media Technologies (OTEN TAFE NSW) – 2011
  • Advanced Diploma of Information Technology Business Analysis (OTEN TAFE NSW) – 2012
  • Certificate IV in Web-Based Technologies (TAFE NSW) – 2013,
    Foundation Certificate in Professional Marketing (CIM UK) – 2016
  • Foundation Certificate in Professional Digital Marketing (CIM UK) – 2016
  • Certificate in Professional Marketing (CIM UK) – 2017
  • Certificate in Professional Digital Marketing (CIM UK) – 2017
  • Diploma in Professional Digital Marketing (CIM UK) – 2018
  • Postgraduate Diploma in Professional Marketing (CIM UK) – 2019
  • Statement of Attainment in Cyber Security (TAFE NSW) – June 2020
  • Facebook Australia & New Zealand Certified Community Trainer (Facebook) – February 2019
  • Facebook Blueprint Certified Digital Marketing Associate (Facebook) – July 2019
  • Facebook Blueprint Certified Media Planner (Facebook) – September 2019
  • Facebook Blueprint Certified Media Buyer (Facebook) – November 2019
  • Facebook Blueprint Certified Marketing Science (Facebook) – February 2020
  • Digital Springboard Accredited Trainer in Skills for Work (Google & Infoxchange) – April 2019
  • Digital Springboard Accredited Trainer in Skills to Boost Your Career or Business (Google & Infoxchange) – April 2019
  • Digital Springboard Accredited Trainer in Skills for Starting Your Own Business (Google & Infoxchange) – April 2019

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