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How to research your competitors

#competition #research #spyfu #seo

How to research your competitors

Webinar
Presented by Dante St James

Famous designer Tommy Hilfiger once said, “I looked at my competitors and I thought that, if they could do it, I could do it. And if, they are popular and doing well, I could compete with them.”

Ignoring your competitors is dangerous, because you can guarantee that they aren’t ignoring you.
Whatever it is you do, it is almost certain that there are other companies out there offering a similar product or service to yours. In any crowded marketplace, you need as much information and insight as possible to gain an edge over your competitors.
Simply knowing what they offer is not enough.
With today’s software and technology, you have the ability to know more about your competition than ever before.

In this informative session you will learn:
- How to identify your competitors (even the not-so-obvious ones)
- How to compare their content & presence to yours
- How to compare their performance on Google with yours
- How to compare their social media engagement with yours
- How to prioritise what to work on

about the presenter

Dante is currently Head of Digital at Treeti Business Consulting, founder of digital agency, Clickstarter, and an experienced speaker, presenter and training across media, marketing and technology.

With a background in both digital and traditional media since 1996 when he was still studying Medicine, Dante is now one of just 7 accredited Facebook Community Trainers in Australia and the only person in Australia to have also added certification in Facebook's Digital Marketing Associate, Marketing Science, Media Planner and Media Buyer courses.

Also a Google Digital Springboard program partner and holder of some 82 individual technology certifications, he is a highly capable advisor across Digital Marketing, Social Media, CRM systems, workflow management, GSuite and office productivity tools, desktop security, Websites, Search Engine Optimisation (SEO), eCommerce, Instant Communication and leveraging technology for small businesses of all types.

Qualifications:

  • Doctor of Medicine (WSU) - 1998
  • Master of Medicine (Rural Generalism, WSU) - 2000
  • Bachelor of Psychology (Honours, WSU) - 1998
  • Master of Clinical Psychology (PhD WSU) - 2000
  • Bachelor of Business Information Systems (UNSW) - 2016
  • Master of Business Information Systems (UNSW) - 2016
  • Certificate I in Information Digital Media and Technology (OTEN TAFE NSW) - 2008
  • Certificate II in Information Digital Media and Technology (OTEN TAFE NSW) - 2008
  • Certificate III in Information Digital Media and Technology (OTEN TAFE NSW) - 2009
  • Certificate IV in Information Technology (OTEN TAFE NSW) - 2010
  • Certificate IV in Digital Media Technologies (OTEN TAFE NSW) - 2011
  • Advanced Diploma of Information Technology Business Analysis (OTEN TAFE NSW) - 2012
  • Certificate IV in Web-Based Technologies (TAFE NSW) - 2013,
    Foundation Certificate in Professional Marketing (CIM UK) - 2016
  • Foundation Certificate in Professional Digital Marketing (CIM UK) - 2016
  • Certificate in Professional Marketing (CIM UK) - 2017
  • Certificate in Professional Digital Marketing (CIM UK) - 2017
  • Diploma in Professional Digital Marketing (CIM UK) - 2018
  • Postgraduate Diploma in Professional Marketing (CIM UK) - 2019
  • Statement of Attainment in Cyber Security (TAFE NSW) - June 2020
  • Facebook Australia & New Zealand Certified Community Trainer (Facebook) - February 2019
  • Facebook Blueprint Certified Digital Marketing Associate (Facebook) - July 2019
  • Facebook Blueprint Certified Media Planner (Facebook) - September 2019
  • Facebook Blueprint Certified Media Buyer (Facebook) - November 2019
  • Facebook Blueprint Certified Marketing Science (Facebook) - February 2020
  • Digital Springboard Accredited Trainer in Skills for Work (Google & Infoxchange) - April 2019
  • Digital Springboard Accredited Trainer in Skills to Boost Your Career or Business (Google & Infoxchange) - April 2019
  • Digital Springboard Accredited Trainer in Skills for Starting Your Own Business (Google & Infoxchange) - April 2019

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