How to Use the Customer Empathy Map

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How to Use the Customer Empathy Map

Online Workshop
Presented by Tristan Senycia

How to Use the Customer Empathy Map for New Venture Launch...

Customers, partners, employees are all people and as Small Business Owners or Startup Founders we need to be constantly engaged in this process of empathy building.

- The better we understand our customers, their needs and frustrations, the better we are equipped to deliver a product or a service that is going to satisfy frustrations and meet their needs.
- If we manage to achieve the above, we are much better placed to receive a positive net promoter score, testimonials and ultimately referrals resulting in business growth.

The customer empathy map is a simple tool we use all the time in business that is meant to help us create an accurate customer profile:
- Age
- Education
- Work History
- Likes
- Interests
But more importantly what they; think, feel, see, say, do and hear.

We need an accurate picture in our minds of who we're creating this product/services for, so we can create better products and services for a specifically defined customer segment.

about the presenter

Tristan is a highly resourceful and purpose-driven General Business Advisor & Product Strategist, having worked in Large Corporate, Not-for-Profit, Small Business & Startup Organisations.

This gives him the perfect background to help deliver the Commonwealth Government’s Digital Solutions program as a General Business Advisor, Business Developer & Strategic Stakeholder Liaison.

Tristan has worked within the following industries:
– Business Strategy/Advisory
– Information Technology
– Commercial Construction
– Building Engineering

Tristan has recently returned to Australia after several years working internationally in Europe & United Kingdom within the tech startup & scale-up sector. This experience has cultivated his strategic planning abilities, tenacity and social & emotional intelligence.

Tristan helps Startups, Scale-ups and Small Businesses by performing 360 Diagnostic Reviews & Health Checks to identify factors that are inhibiting growth / performance.

The output of these reviews is a detailed action plan/playbook for the business owners to undertake to improve their operational performance, marketing performance & financial performance.

Tristan has advised over 100 Small Businesses, with many, many more in the pipeline, across:
– Architecture,
– Construction,
– Food & Beverage,
– Art & Culture,
– Financial Services,
– HR Tech,
– EdTech,
– MedTech
– LegalTech
– FashTech
– ConstructionTech
– PropTech

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