How to write a business plan

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How to write a business plan

Presented by Kristy Bailey

Allowing you to prioritise your efforts and evaluate opportunities, a business plan is crucial for all small businesses. A good business plan can help you when you’re starting a new business, looking to boost your existing business or if you’re looking to secure finance.

In this webinar we’ll go through the key components of business planning, from the marketing where you’ll identify your customers and understand your competitors through to the cash flow and financial forecasting. Discover the benefits of a strategic business plan and learn how to confidently write your own.

about the presenter

I have more than 18 years’ experience in strategic marketing, communications and PR within the tourism industry and continue this industry involvement as Director of both Swan River Seaplanes and One Eighty Marketing.

I hold a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally I hold membership with several professional organisations including the CEO Institute of Western Australian.

Throughout my career I have represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts.  I have judged the WA Tourism Awards for four years and proudly represented Western Australia as a national tourism awards judge for three years.

I have also assisted in the personal development and education of those in the tourism industry through the development and delivery of training packages for Tourism Council WA, and I strongly believe in the future of tourism and the potential for huge growth in Western Australia.

My work in the industry has ensured success for a plethora of businesses and signifies my passion and commitment to small business.

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