How to Write a Professional and Engaging Capability Statement

#capabilitystatements #businesswriting #smallbusinesstraining #copywriting

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How to Write a Professional and Engaging Capability Statement

Online Workshop
Presented by Lisa Kniebe

Capability Statements are a clear, concise and professional way to communicate your services. They help you succinctly summarise what you do, so that you can reach out to larger organisations, professional bodies or Government in a formal marketing capacity.

Writing a Capability Statement for your business will give you the marketing resources you need to break into new markets or expand existing markets.

In this workshop I'll show you how to use my formula for Capability Statements to create your own step-by-step.

Here's what you'll learn:
- What is a Capability Statement
- The 7 essential elements to include in your Capability Statement
- Step-by-step guide to writing a Capability Statement for your business

This will be an interactive work-and-do workshop where you'll have time to brainstorm, share, write and get feedback.

about the presenter

Hi I’m Lisa,

Fast thinking Gemini with a restless heart and a passion for words!

I help business owners communicate their value online with clear, structured and compelling messaging.

My speciality is online courses and launching, this brings together my background in education and copywriting. It’s here that I teach and coach business owners to take their knowledge, content and services and package them into online courses that are designed to sell.

My clients love the energy I bring to every session, whether we’re collaborating on their website content, social messaging or email marketing, I bring structure and clarity to their ideas.


  • BA Hons English Literature
  • Grad. Dip. Education
  • Registered General Nurse
  • Click Colours Facilitator

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