Identifying Higher Value Customers for your small business
A common trap when starting up a small business is to get stuck serve low-value clients/customers.
It is important to serve the established market and not settle for startups or poorly resourced 'phantom businesses'.
In this session we explore what a high-value customer looks and feels like and how to prospect for them. An important question to ask yourself is, does a market exist in my city/town for the kind of service/product I am offering? And if not... how do I adjust my approach to hit external market-fit?
We also investigate the additional challenges of servicing increasingly large clients and some of the foundations we need to think about putting in place to transition from the smaller end of town to bigger clients.
I will also be covering common mistakes that can be made which prevents small businesses from attracting and retaining higher value customers.
about the presenter
Tristan is a highly resourceful and purpose-driven General Business Advisor & Product Strategist, having worked in Large Corporate, Not-for-Profit, Small Business & Startup Organisations.
This gives him the perfect background to help deliver the Commonwealth Government’s Digital Solutions program as a General Business Advisor, Business Developer & Strategic Stakeholder Liaison.
Tristan has worked within the following industries:
– Business Strategy/Advisory
– Information Technology
– Commercial Construction
– Building Engineering
Tristan has recently returned to Australia after several years working internationally in Europe & United Kingdom within the tech startup & scale-up sector. This experience has cultivated his strategic planning abilities, tenacity and social & emotional intelligence.
Tristan helps Startups, Scale-ups and Small Businesses by performing 360 Diagnostic Reviews & Health Checks to identify factors that are inhibiting growth / performance.
The output of these reviews is a detailed action plan/playbook for the business owners to undertake to improve their operational performance, marketing performance & financial performance.
Tristan has advised over 100 Small Businesses, with many, many more in the pipeline, across:
– Food & Beverage,
– Art & Culture,
– Financial Services,
– HR Tech,