Identifying Your Buyer Persona

This event has now passed. If you want to view more events like this, visit our Event Page.

Identifying Your Buyer Persona

Online Workshop
Presented by Renee Dembowski

A buyer persona is a description of a person who represents your target audience. This will include their age, sex, interests, pain points, even their online activity or online purchase behavior!

In this session, we will cover how to identify and record your buyer persona and how your business can use your buyer persona.

Many businesses skip this vital step before they start running paid ads. Completing this activity can really help niche down on your target audience and as a result, save your valuable $ for the customers who are more likely to purchase your product.

about the presenter

Social Butterfly Marketing founder and CEO Renee Dembowski is an innovative trailblazer in the exciting world of social media. With fresh ideas and a penchant for predicting the next big thing, Renee has successfully transformed a flair for social media strategy into an award-winning enterprise.

In 2017, Renee was the first person in Australia to be awarded the Diploma of Social Media Marketing and now, as an industry recognised trainer, she is catapulting other aspiring hopefuls into the profession. In addition to delivering the Diploma, Renee specialises in offering an eight-week online Social Media Intensive course for individuals and businesses.

Before this, Renee was first across the line in the nation’s racing fashion stakes with the introduction of Virtual Fashions on the Field. This ground-breaking initiative reached a staggering 5.9 million people throughout the Cairns Amateurs Racing Carnival – an impressive 380 per cent increase.

Her pièce de résistance, however, has been the much-talked-about Cairns Eye Social Butterfly campaign, which has seen Renee voted in the top 5 Social Media Marketers and awarded the Most Innovative Use of Social Media – in the Social Media Marketing Awards, Australia and New Zealand.

The concept provided a platform for businesses to further leverage social media, while building brand loyalty and driving business. It included a highly competitive online contest for the coveted title of Cairns Eye Social Butterfly – a 12-month paid position including use of a sponsored vehicle and the opportunity to attend events and review products and services.

This campaign attracted national attention and garnered naming rights sponsorship from Newscorp. Renee is also one of two ingenious minds behind the highly successful She Means Business online community.

As well as training clients to run their own campaigns, Renee and her dynamic team can develop, implement, track and adjust social media strategies for any business.

Qualifications:

  • Diploma in Social Media Marketing
  • Cert IV in Training and Assessment (updated 2019)
  • Diploma in Government (Management)
  • Current: Social Media Crisis Management Program

still got questions?

  • This field is for validation purposes and should be left unchanged.

want to chat?

Call, email or drop in to one of our locations to speak to someone from the Business Station team!