Increasing the distribution of your new products or services

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Increasing the distribution of your new products or services

Online Workshop
Presented by Tristan Senycia

One of the most important activities of the business building process is continuously increasing the distribution for our products & services by:

- Discovering new candidate sources of qualified leads

- Creating a list of 'sources of qualified leads' be they:
• Channel Partners (Key Partners)
• Email Databases
• Online Platforms (i.e. LinkedIn)
• Event platforms (i.e. Eventbrite)

- Capitalising on the existence of sources of qualified leads through activating these sales channels

We must also consider the impact of pivoting to a different Customer Segment / Key Partner type on the relevant 'sources of qualified leads'.

Let's also discuss outsourcing the work of increasing distribution to our PAs or EAs.

about the presenter

Tristan is a highly resourceful and purpose-driven General Business Advisor & Product Strategist, having worked in Large Corporate, Not-for-Profit, Small Business & Startup Organisations.

This gives him the perfect background to help deliver the Commonwealth Government’s Digital Solutions program as a General Business Advisor, Business Developer & Strategic Stakeholder Liaison.

Tristan has worked within the following industries:
– Business Strategy/Advisory
– Information Technology
– Commercial Construction
– Building Engineering

Tristan has recently returned to Australia after several years working internationally in Europe & United Kingdom within the tech startup & scale-up sector. This experience has cultivated his strategic planning abilities, tenacity and social & emotional intelligence.

Tristan helps Startups, Scale-ups and Small Businesses by performing 360 Diagnostic Reviews & Health Checks to identify factors that are inhibiting growth / performance.

The output of these reviews is a detailed action plan/playbook for the business owners to undertake to improve their operational performance, marketing performance & financial performance.

Tristan has advised over 100 Small Businesses, with many, many more in the pipeline, across:
– Architecture,
– Construction,
– Food & Beverage,
– Art & Culture,
– Financial Services,
– HR Tech,
– EdTech,
– MedTech
– LegalTech
– FashTech
– ConstructionTech
– PropTech

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