Increasing the distribution of your new products or services
One of the most important activities of the business building process is continuously increasing the distribution for our products & services by:
- Discovering new candidate sources of qualified leads
- Creating a list of 'sources of qualified leads' be they:
• Channel Partners (Key Partners)
• Email Databases
• Online Platforms (i.e. LinkedIn)
• Event platforms (i.e. Eventbrite)
- Capitalising on the existence of sources of qualified leads through activating these sales channels
We must also consider the impact of pivoting to a different Customer Segment / Key Partner type on the relevant 'sources of qualified leads'.
Let's also discuss outsourcing the work of increasing distribution to our PAs or EAs.
about the presenter
Tristan is a highly resourceful and purpose-driven General Business Advisor & Product Strategist, having worked in Large Corporate, Not-for-Profit, Small Business & Startup Organisations.
This gives him the perfect background to help deliver the Commonwealth Government’s Digital Solutions program as a General Business Advisor, Business Developer & Strategic Stakeholder Liaison.
Tristan has worked within the following industries:
– Business Strategy/Advisory
– Information Technology
– Commercial Construction
– Building Engineering
Tristan has recently returned to Australia after several years working internationally in Europe & United Kingdom within the tech startup & scale-up sector. This experience has cultivated his strategic planning abilities, tenacity and social & emotional intelligence.
Tristan helps Startups, Scale-ups and Small Businesses by performing 360 Diagnostic Reviews & Health Checks to identify factors that are inhibiting growth / performance.
The output of these reviews is a detailed action plan/playbook for the business owners to undertake to improve their operational performance, marketing performance & financial performance.
Tristan has advised over 100 Small Businesses, with many, many more in the pipeline, across:
– Food & Beverage,
– Art & Culture,
– Financial Services,
– HR Tech,