Intro to Facebook Ads

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Intro to Facebook Ads

Online Workshop
Presented by Sarah Thomson

Learn more about the range of advertising options available on Facebook and how to create ads that convert for your business.
Are you ready to take the next step on social media and start advertising on Facebook? This session will teach you how to create successful ads on Facebook to promote and grow your business.
This topic covers:

  • The advertising options available on Facebook
  • What makes a good Facebook ad
  • Audience targeting
  • How to use your existing database to create a custom audience
  • How to build a lookalike audience
  • Using the Facebook Pixel for remarketing

This session is for people who have a Facebook business page and understand the basics of posting and sharing content posts.

about the presenter

Sarah Thomson has a long and established career in Marketing and Communications. She founded Online Social Butterfly in 2011. This was built on a solid career spanning a range of organisations from large multi-nationals, not-for-profit, government, franchise and small business. She took her career from Perth to Sydney and then on to London giving her an eye for international aspects of communications. Her talents lie in understanding marketing and how it is applied in the fast-paced world of digital.

Online Social Butterfly is a boutique agency run by Sarah and her husband Grant, who is a web designer. They offer a range of services that focus on supporting small businesses online and getting results.

Sarah’s strength lies in her ability to get to the heart of issues – many business owners struggle to understand what they need to do when it comes to online marketing and the experience Sarah has allowed her to cut through the noise and simplify actions for her clients.

As well as offering consulting and web services, Sarah is one of the most seasoned trainers in the social media space in Australia. She started running workshops in 2014 and since then has trained thousands of business owners across a range of popular topics.

The extensive experience Sarah has gained through her work in Corporate Marketing combined with almost 10 years running a Digital Marketing business is further enhanced by a swag of qualifications. She is currently writing a thesis on the role of influencers and intends to turn this into a PhD.

As an advisor, Sarah offers a no-nonsense approach that can see across your marketing activities and guide you to creating strategies that make sense and are easily executable.


  • Bachelor of Commerce (Marketing)
  • Certificate in Direct Marketing
  • Post-Graduate Diploma in Business (Management)
  • Masters in Communications (Web) completing 2020

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