Introduction to Email Blasts, with Mailchimp

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Introduction to Email Blasts, with Mailchimp

Online Workshop
Presented by Tolita Dukes

What would happen if Facebook were to shut down tomorrow? Or Instagram?

Unless we have a database and email addresses for our clients, we would potentially lose contact with them! (#terrifying!)

Insure your customer contact by creating and growing your database. Consider it as your ‘golden address book in the sky’, a crucial component of your marketing plan when it comes to communicating with your audience. While social media is also good, we don’t own any of those platforms, and their algorithms govern us as to who will see what when. Not the case with your database! We have complete control, which is why it is so important to set up your email client in a professional and informative manner.

Don’t worry if you don’t have an active database; we will guide you and help you start setting yours up!

In this workshop we will set up email client Mailchimp so you can contact your clients on your terms and increase your client connection, and ultimately, sales!

This will include setting up your newsletter template, with your business branding, and demonstrate how you start adding your database to Mailchimp, as well as creating a sign up for updates page which you can use on your website or social media channels.

Let’s get your email communications up and running!

about the presenter

Tolita Dukes, the founder of 8 Seconds, is an experienced marketing professional with an extensive background in the tourism industry. She has a passion to surprise and delight clients by enlightening them with the opportunities that committed marketing and the ever unfolding digital world will provide their business, and backs this up by introducing them to online management tools, techniques and hacks that will see them succeed.

Qualifications:

  • BBus – Tourism Management
  • MBA
Headshot of Tolita Dukes, Digital Marketing.

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