Introduction to Instagram For Business

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Introduction to Instagram For Business

Online Workshop
Presented by Kasia McNaught

With 1 billion active users worldwide, there is no limit to the success that your business can reach on Instagram.

Whether your business provides a product or service, you will learn how to effectively market your brand, find + connect with your target audience authentically and turn your Instagram followers into customers!

What we will cover;

Why Instagram for business
Understand the search engine
The algorithm and how it works
Understand Instagram Insights
Find & connect with your customer
Engaging content & how to create it
Stand out with your Instagram Bio
What, Why & How of Hashtags
Industry Tips & Tricks (e.g Scheduling & more)

In order to benefit from this workshop, it is ideal for you to have an Instagram account already set up on your mobile phone.

about the presenter

Kasia McNaught is a passionate digital marketing and communications consultant with over 14 years of experience working with businesses across digital, traditional and outdoor media.

Kasia is a proud small business owner and founded McNaught Media in 2016, a boutique digital marketing consultancy specialising in social media marketing, content creation and public relations.

She has consulted with hundreds of business owners to help them improve their online presence through organic and paid marketing strategies.


  • Bachelor of Arts, UWA 2006

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