Introduction to LinkedIn

#linkedin #linkedinmarketing

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Introduction to LinkedIn

Online Workshop
Presented by Kasia McNaught

Whether you’re looking for work or trying to expand your professional network, LinkedIn is the place to be.

Learn how to optimise your personal profile so that you can stand out from the crowd, and learn how to create a company page for success.

In this workshop we will cover:
- Why it is important to have a strong LinkedIn presence for your personal and professional brand
- How to set up and optimise your personal profile
- How to add new connections in the right way to expand your professional network
- How to set up and maximise your company page
- Coming up with a content plan
- Growing your personal brand through the platform to become an industry leader

about the presenter

Kasia McNaught is a passionate digital marketing and communications consultant with over 14 years of experience working with businesses across digital, traditional and outdoor media.

Kasia is a proud small business owner and founded McNaught Media in 2016, a boutique digital marketing consultancy specialising in social media marketing, content creation and public relations.

She has consulted with hundreds of business owners to help them improve their online presence through organic and paid marketing strategies.


  • Bachelor of Arts, UWA 2006

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