Keyword Research Made Simple
Search Engine Optimisation is the process of making your website more visible on Google so that when a potential customer searches for a product or service like yours, your website appears near the top of the search engine results page. There are lots of different factors that come into play when Google is deciding which website to rank at the top of the search engine results page but it all starts with keyword research.
Keyword research is the process of finding keywords that are niche and highly relevant to your business, once you know what your keywords are, you can confidently start to work on your SEO.
This workshop will cover
- What Is SEO?
- What is keyword research and why it's such an important part of your SEO strategy
- Quick ways to find great keywords
- Understanding keyword intent
- The keyword research tools I recommend including a two-week free trial of one of my favourite tools
- What to do with your keywords once you know what they are
This is a hands-on workshop where you have the opportunity to get started on your keyword research with my expert guidance.
about the presenter
Karen Dauncey has over 17 years of experience as an SEO & Google Ads Specialist. She specialises in helping businesses get found online using Google using Search Engine Optimisation (SEO) and Google Ads. As the director and founder of Blue Cherry Online Marketing, Karen has optimised over 500 websites, managed millions of dollars worth of spend on Google Ads and has a solid understanding of the constantly-shifting industry of online marketing. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK. She is in the process of writing two online courses to help business owners get found online using Google Ads and SEO.
- CIM Diploma in Marketing