Know your customers – Demographics, Segmentation & Personas

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Know your customers – Demographics, Segmentation & Personas

Online Workshop
Presented by Jarryd Townson

Know your customers is an interactive workshop to assist you to develop your customer Demographics, Segmentation and Personas.

Knowing who your customers are allowing you to target them in advertising, provides insights to make bsuiness decisions and give you the vision to forge forward in a focus manner, to grow and evolve your business.

During this workshop will assist you to step through conceptualising your customers by:

- Providing you insights into why this important
- How you can use this information for the betterment of your business
- Understand how to articulate your Customer Demographic and develop your first DRAFT
- Gain insights to discover your Customer segmentation and conceptualise your segments
- And developing your customer personas

about the presenter

Explorer.
Innovator.
Business Advisor/Mentor.
Community leader.
Extreme optimist.

Jarryd lives and breathes business, innovation and entrepreneurship. Having created and launched several businesses, Jarryd has experienced the highs and lows of the business world and armed himself with the knowledge to support it.

Over the past few decades, Jarryd has immersed himself into various industries and environments to build knowledge and experience to support others.

A leader and activist for community development and eco-system building, Jarryd is passionate about supporting the growth of entrepreneurs, innovators and business owners throughout regional Qld.

Together with multiple degrees in Business, Marketing, Graphic & Web Design and trade qualifications as a diesel mechanic, Jarryd’s firsthand experience and deep understanding of the business world and innovation positions him as an insightful and inspiring advisor.

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