Landing Pages with Mailchimp – Grow your Database
What would happen if Facebook were to shut down tomorrow? Or Instagram?
Unless we have a database and email addresses for our clients, we would potentially lose contact with them! (#terrifying!)
Ensure your business by fleshing out your database, and setting up your email client (Mailchimp!) so you can contact your clients on your terms and increase your client connection, and ultimately, sales! Don’t worry if you don’t have an active database; we will guide you and help you start setting yours up!
In this workshop, we will be:
Setting up your newsletter template, with your business branding
Setting up your database in Mailchimp
Setting up an ‘opt-in’ form for you to use either on Social Media or for your website!
Your database is your ‘golden address book in the sky’ and is a crucial component of your marketing plan when it comes to communicating with your audience. While social media is also good, we don’t own any of those platforms, and their algorithms govern us as to who will see what when. Not the case with your database! We have complete control, which is why it is so important to set up your email client in a professional and informative manner.
Let’s get your email communications up and running!
about the presenter
Tolita Dukes, the founder of 8 Seconds, is an experienced marketing professional with an extensive background in the tourism industry. She has a passion to surprise and delight clients by enlightening them with the opportunities that committed marketing and the ever unfolding digital world will provide their business, and backs this up by introducing them to online management tools, techniques and hacks that will see them succeed.
- BBus – Tourism Management