Online Sales School: Retail, Food, Beverage & Accommodation

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Online Sales School: Retail, Food, Beverage & Accommodation

Online Workshop
Presented by Dante St James

If you got into the food & beverage, retail or accommodation games, chances are that you got into it for the people contact. After all, it’s a vital part of what you do every day to service real-world customers in a real-world location. And while online shopping is getting more popular, the vast majority of shopping is still done in the real world.

The same goes with accommodation, food and beverage businesses. It’s an experience, not an idea. So people can’t really understand what that experience is until they get there and lay on the bed, eat the meal or have a quiet bevvy in your premises.

But these days, almost every customer journey begins online. The number of people discovering you by chance as they walk down the street is dwindling. So what can you do to get someone off their couch and into your business?

In this 2-hour live and interactive workshop specifically made for those who are running retail, food, beverage or accommodation businesses, you will learn:

- How to ensure that your online and offline experiences match
- How to research your market, identify trends and leverage that information
- How to engage with customers online in a helpful and informative way
- How to leverage social media without it taking over your life
- How Google & Facebook re-marketing works to re-engage previous customers
- How to use pricing as a strategy

As part of this workshop, you will be provided with both the slides from the workshop and an online workbook that you can submit for a free assessment of your sales process and tools.

about the presenter

Dante is a Digital Solutions Advisor, founder of the digital agency, Clickstarter, and an experienced speaker, presenter and trainer across media, marketing and technology.

With a background in both digital and traditional media since 1996 when he was still studying Medicine, Dante is now one of just 7 accredited Facebook Community Trainers in Australia and the only person in Australia to have also added certification in Facebook’s Digital Marketing Associate, Marketing Science, Media Planner and Media Buyer courses.

Also a Google Digital Springboard program partner and holder of some 82 individual technology certifications, he is a highly capable advisor across Digital Marketing, Social Media, CRM systems, workflow management, GSuite and office productivity tools, desktop security, Websites, Search Engine Optimisation (SEO), eCommerce, Instant Communication and leveraging technology for small businesses of all types.

Qualifications:

  • Doctor of Medicine (WSU) – 1998
  • Master of Medicine (Rural Generalism, WSU) – 2000
  • Bachelor of Psychology (Honours, WSU) – 1998
  • Master of Clinical Psychology (PhD WSU) – 2000
  • Bachelor of Business Information Systems (UNSW) – 2016
  • Master of Business Information Systems (UNSW) – 2016
  • Certificate I in Information Digital Media and Technology (OTEN TAFE NSW) – 2008
  • Certificate II in Information Digital Media and Technology (OTEN TAFE NSW) – 2008
  • Certificate III in Information Digital Media and Technology (OTEN TAFE NSW) – 2009
  • Certificate IV in Information Technology (OTEN TAFE NSW) – 2010
  • Certificate IV in Digital Media Technologies (OTEN TAFE NSW) – 2011
  • Advanced Diploma of Information Technology Business Analysis (OTEN TAFE NSW) – 2012
  • Certificate IV in Web-Based Technologies (TAFE NSW) – 2013,
    Foundation Certificate in Professional Marketing (CIM UK) – 2016
  • Foundation Certificate in Professional Digital Marketing (CIM UK) – 2016
  • Certificate in Professional Marketing (CIM UK) – 2017
  • Certificate in Professional Digital Marketing (CIM UK) – 2017
  • Diploma in Professional Digital Marketing (CIM UK) – 2018
  • Postgraduate Diploma in Professional Marketing (CIM UK) – 2019
  • Statement of Attainment in Cyber Security (TAFE NSW) – June 2020
  • Facebook Australia & New Zealand Certified Community Trainer (Facebook) – February 2019
  • Facebook Blueprint Certified Digital Marketing Associate (Facebook) – July 2019
  • Facebook Blueprint Certified Media Planner (Facebook) – September 2019
  • Facebook Blueprint Certified Media Buyer (Facebook) – November 2019
  • Facebook Blueprint Certified Marketing Science (Facebook) – February 2020
  • Digital Springboard Accredited Trainer in Skills for Work (Google & Infoxchange) – April 2019
  • Digital Springboard Accredited Trainer in Skills to Boost Your Career or Business (Google & Infoxchange) – April 2019
  • Digital Springboard Accredited Trainer in Skills for Starting Your Own Business (Google & Infoxchange) – April 2019

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