Product Adoption & Go-to-market strategy
First released back in August 1, 2006 in paperback Geoffrey A. Moore's Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers is a MUST read for any aspiring tech or even non-tech startup founder.
The principles in this book on Product Adoption & Go-to-market strategy remain timeless in spite of huge shifts in the digital marketing and social media landscapes.
Let's set some time aside discuss Geoffrey Moore's seminal work touted by Amazon as:
"A bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.'
about the presenter
Tristan is a highly resourceful and purpose-driven General Business Advisor & Product Strategist, having worked in Large Corporate, Not-for-Profit, Small Business & Startup Organisations.
This gives him the perfect background to help deliver the Commonwealth Government’s Digital Solutions program as a General Business Advisor, Business Developer & Strategic Stakeholder Liaison.
Tristan has worked within the following industries:
– Business Strategy/Advisory
– Information Technology
– Commercial Construction
– Building Engineering
Tristan has recently returned to Australia after several years working internationally in Europe & United Kingdom within the tech startup & scale-up sector. This experience has cultivated his strategic planning abilities, tenacity and social & emotional intelligence.
Tristan helps Startups, Scale-ups and Small Businesses by performing 360 Diagnostic Reviews & Health Checks to identify factors that are inhibiting growth / performance.
The output of these reviews is a detailed action plan/playbook for the business owners to undertake to improve their operational performance, marketing performance & financial performance.
Tristan has advised over 100 Small Businesses, with many, many more in the pipeline, across:
– Food & Beverage,
– Art & Culture,
– Financial Services,
– HR Tech,