Quick wins to improve website performance for better SEO results


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Quick wins to improve website performance for better SEO results

Presented by Joff Crabtree

If you’ve been wondering why your website is not appearing in search results, or that visitors to your website are leaving without taking any action (resulting in a high bounce rate), you may have wanted to work out what on earth is going on. If you have spent any amount of time trying to work out how to find and resolve these issues, you may have spent some time in an internet vortex getting bamboozled by technical terminology and conflicting opinions. If so, this session is just for you!

In this session, we’ll cover some of the key ranking factors that affect search performance, starting with a quick SEO audit to identify key issues, and looking at how to resolve some of the common issues that may be slowing down your website, affecting search performance. With a quick overview of the steps involved, knowledge of the free tools from Google you can use to find issues, and a willingness to TIMITI (Try it, Measure it, Tweak It) is all that’s needed to triage your technical trauma and resuscitate your search presence – no defib necessary!

about the presenter

Joff is a data-driven lateral thinker who thrives on helping align digital marketing activity with the online customer experience. Joff has significant experience in problem-solving business problems, analysing processes and evaluating business systems to uncover the root cause, facilitating workshops with stakeholders to redesign business methodologies and improve performance.

Passionate about design thinking methods, digital service standards and business intelligence, Joff works with businesses to ensure performance measures are in place, and builds reporting to uncover key business insights that lead to transformative change.

Joff holds a Graduate Diploma of Web Communication, is a Certified Practising Marketer (CPM), and Associate Member of the Australian Domain Regulatory Authority (auDa), along with other industry organisations that further the digital economy in Australia.

joff headshot (website)

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