Setting up a professional Google Ads campaign
You can use Google Ads to generate highly relevant traffic that converts from the front page of Google.
The challenge is that Google LOVE to spend your money and many business owners make similar mistakes when setting up their own Google Ads campaigns without guidance and as a result waste a lot of money. So stop tipping money down the drain and learn how to set-up a professional Google Ads campaign.
In this workshop you will learn
- Why you need to stop using Google Ads Smart Campaigns and more to the expert mode.
- The structure of a great Google Ads account
- Choosing the right sort of campaign for the best results
- Choosing great keywords (this is SO important)
- How to manage your account
- How to measure the results of your campaign through setting up conversion tracking.
about the presenter
Karen Dauncey has over 17 years of experience as an SEO & Google Ads Specialist. She specialises in helping businesses get found online using Google using Search Engine Optimisation (SEO) and Google Ads. As the director and founder of Blue Cherry Online Marketing, Karen has optimised over 500 websites, managed millions of dollars worth of spend on Google Ads and has a solid understanding of the constantly-shifting industry of online marketing. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK. She is in the process of writing two online courses to help business owners get found online using Google Ads and SEO.
- CIM Diploma in Marketing