Setting up the Facebook Pixel

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Setting up the Facebook Pixel

Presented by Tolita Dukes

One of the most significant online opportunities in digital advertising is the Facebook Pixel and the information it can assist us as marketers.

Even better, you DO NOT have to be an expert to make the most of it!

In this workshop, you will find out how to effectively create, install and use the Facebook Pixel.

We will be walking through the components of creating specific audiences on Facebook, so you can actively advertise your business to the right people.

These will include people who have interacted with you brand via your Facebook Page, Instagram Account, or website (once you have your pixel set up).

We will also create an audience which includes people who LOOK LIKE those people who are ALREADY engaging with us, meaning they are more likely to use your services or buy from you, as they look exactly like your target market … #whoa #mindblown!

Look forward to seeing you and introducing you to the benefits of the Facebook Pixel and how it can bring you affordable advertising for results through more targeted marketing!!

about the presenter

Tolita Dukes, the founder of 8 Seconds, is an experienced marketing professional with an extensive background in the tourism industry. She has a passion to surprise and delight clients by enlightening them with the opportunities that committed marketing and the ever unfolding digital world will provide their business, and backs this up by introducing them to online management tools, techniques and hacks that will see them succeed.


  • BBus – Tourism Management
  • MBA
Headshot of Tolita Dukes, Digital Marketing.

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