Small Business Masterclass- Creating Your Market Dominating Position
You might be unique, but it won't matter to your prospects unless it's a hot-button issue for them.
A Market Dominating Position is basically a USP (Unique Selling Proposition) or distinctive Competitive Edge advantage targeting the hot buttons of your market.
This is the foundational element of marketing.
In this one -hour presentation Business Coach and Marketing Strategist -Paul Duncan will go through a simple process that will establish a Market Dominating Position in your business that will enable you to have a Competitive Edge against your competition
At he end of this session -You will learn how to :
- Define and identify your Strategic Position in your Target Market
- Make your business stand out and be unique against others in your market
- Out-Think, Out-Market and Out-Sell your competition
about the presenter
Paul being a successful Business Owner, Marketing Strategist & Entrepreneur and published Author of “Dominate Your Market” has been involved in business development and growth for 25 years.
During Paul’s career he has identified that in today’s competitive world, the best way to ensure organisational success is to delight the customer. Today and tomorrow’s customers want responsiveness, reasonable cost and high quality in products & services. If a company does not meet or exceed the customer’s needs & expectations their competition will?
Starting his career as a qualified 5 star chef and travelling the world to learn and increase personal development and eventually leaving the corporate world to become a business and marketing strategist, Paul brings with him some key strength in multi-site retail & franchise operations and experience in running and owning many successful and diverse businesses.
Paul believes a good management philosophy is that “Systems run the Business” and “People run the Systems” with this in mind business owners can free up more time to do the things they need or enjoy doing.
It’s no longer enough simply to “embrace” change, continuous improvement must become a way of doing business, when Paul works with his clients and customers, together they actively seek improvements and set systems and processes that support and drive initiative with trust is the key. As a business and marketing strategist, Paul is mindful of developing an environment so that people work without fear, within a culture that encourages pride in both personnel and organization accomplishments.
Passionate about having a balanced level between work and family, with 4 kids, Paul believes there is an importance in spending quality time at home. As the say” You can spend all your money and keep making more but once you have spent your time it gone forever.”