Sustainable Pricing for Products and Services

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Sustainable Pricing for Products and Services

Webinar
Presented by Dante St James

When his digital agency grew rapidly in 2019 and he added new bricks and mortar and eCommerce ventures to his portfolio, Dante St James knew that he could no longer make decisions on price based upon guesswork or feelings. Together with this team, he designed a formula on a spreadsheet that allowed anyone in the business to set pricing or negotiate it based upon sustaining a viable business, rather than trying to gain a contract at a cost that would bring a loss.

This formula now lives on a master spreadsheet that takes into account:

- the cost of materials, staff and tools
- an ideal price, acceptable price and floor price for all products and services
- the target revenue or budget for each month
- sales targets and warning signs of danger to cashflow

In this insightful webinar you will learn:

- how to understand what your true costs are
- how to create your formula for viability
- how to work out fair, ideal and floor prices for your products and services
- how to create your own pricing spreadsheet

At the conclusion of this webinar you will be sent a link to your own template for generating a spreadsheet for your pricing and business viability.

About Digital Solutions - Australian Small Business Advisory Services

Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.

This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.

To better understand what’s on offer, we will encourage each attendee to register themselves to the program before the event, or otherwise by attending this workshop, you will be registered.

about the presenter

Dante is a Digital Solutions Advisor, founder of the digital agency, Clickstarter, and an experienced speaker, presenter and trainer across media, marketing and technology.

With a background in both digital and traditional media since 1996 when he was still studying Medicine, Dante is now one of just 7 accredited Facebook Community Trainers in Australia and the only person in Australia to have also added certification in Facebook’s Digital Marketing Associate, Marketing Science, Media Planner and Media Buyer courses.

Also a Google Digital Springboard program partner and holder of some 82 individual technology certifications, he is a highly capable advisor across Digital Marketing, Social Media, CRM systems, workflow management, GSuite and office productivity tools, desktop security, Websites, Search Engine Optimisation (SEO), eCommerce, Instant Communication and leveraging technology for small businesses of all types.

Qualifications:

  • Doctor of Medicine (WSU) – 1998
  • Master of Medicine (Rural Generalism, WSU) – 2000
  • Bachelor of Psychology (Honours, WSU) – 1998
  • Master of Clinical Psychology (PhD WSU) – 2000
  • Bachelor of Business Information Systems (UNSW) – 2016
  • Master of Business Information Systems (UNSW) – 2016
  • Certificate I in Information Digital Media and Technology (OTEN TAFE NSW) – 2008
  • Certificate II in Information Digital Media and Technology (OTEN TAFE NSW) – 2008
  • Certificate III in Information Digital Media and Technology (OTEN TAFE NSW) – 2009
  • Certificate IV in Information Technology (OTEN TAFE NSW) – 2010
  • Certificate IV in Digital Media Technologies (OTEN TAFE NSW) – 2011
  • Advanced Diploma of Information Technology Business Analysis (OTEN TAFE NSW) – 2012
  • Certificate IV in Web-Based Technologies (TAFE NSW) – 2013,
    Foundation Certificate in Professional Marketing (CIM UK) – 2016
  • Foundation Certificate in Professional Digital Marketing (CIM UK) – 2016
  • Certificate in Professional Marketing (CIM UK) – 2017
  • Certificate in Professional Digital Marketing (CIM UK) – 2017
  • Diploma in Professional Digital Marketing (CIM UK) – 2018
  • Postgraduate Diploma in Professional Marketing (CIM UK) – 2019
  • Statement of Attainment in Cyber Security (TAFE NSW) – June 2020
  • Facebook Australia & New Zealand Certified Community Trainer (Facebook) – February 2019
  • Facebook Blueprint Certified Digital Marketing Associate (Facebook) – July 2019
  • Facebook Blueprint Certified Media Planner (Facebook) – September 2019
  • Facebook Blueprint Certified Media Buyer (Facebook) – November 2019
  • Facebook Blueprint Certified Marketing Science (Facebook) – February 2020
  • Digital Springboard Accredited Trainer in Skills for Work (Google & Infoxchange) – April 2019
  • Digital Springboard Accredited Trainer in Skills to Boost Your Career or Business (Google & Infoxchange) – April 2019
  • Digital Springboard Accredited Trainer in Skills for Starting Your Own Business (Google & Infoxchange) – April 2019

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