Building effective & lucrative channel partnerships

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Building effective & lucrative channel partnerships

Online Workshop
Presented by Tristan Senycia

"In this session we will review the 6 core principles of effectuation,

- Means 'Bird-in-hand principle'
- Leverage Contingencies 'Lemonade principle'
- Co-Creation Partnerships 'Crazy Quilt Principle'
- Worldview 'Pilot-in-the-plane principle'
- Effectual Cycle
- Focus on downside 'Affordable loss principle'

These principles help small businesses owners & startups improve their entrepreneurial efficiency."

about the presenter

Tristan is a highly resourceful and purpose-driven General Business Advisor & Product Strategist, having worked in Large Corporate, Not-for-Profit, Small Business & Startup Organisations.

This gives him the perfect background to help deliver the Commonwealth Government’s Digital Solutions program as a General Business Advisor, Business Developer & Strategic Stakeholder Liaison.

Tristan has worked within the following industries:
– Business Strategy/Advisory
– Information Technology
– Commercial Construction
– Building Engineering

Tristan has recently returned to Australia after several years working internationally in Europe & United Kingdom within the tech startup & scale-up sector. This experience has cultivated his strategic planning abilities, tenacity and social & emotional intelligence.

Tristan helps Startups, Scale-ups and Small Businesses by performing 360 Diagnostic Reviews & Health Checks to identify factors that are inhibiting growth / performance.

The output of these reviews is a detailed action plan/playbook for the business owners to undertake to improve their operational performance, marketing performance & financial performance.

Tristan has advised over 100 Small Businesses, with many, many more in the pipeline, across:
– Architecture,
– Construction,
– Food & Beverage,
– Art & Culture,
– Financial Services,
– HR Tech,
– EdTech,
– MedTech
– LegalTech
– FashTech
– ConstructionTech
– PropTech

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