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Utilising Your Customer Database

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Utilising Your Customer Database

Workshop
Presented by David Letizia

Utilising Your Customer Database
>Tidy up and Segment your data
>Re-engage with Content
>Excite with Offers
>Use a Marketing System/CRM
>Track and Measure Results

about the presenter

David Letizia established Daizitel Pty Ltd in 2014 to work with Small and Medium sized Businesses. The trading name registered under this company is Your Business Optimised (https://optimised.net.au) and it focuses on business turnarounds, process improvement and building marketing systems.

We help business clients with content and marketing automation using CRM (Customer Relationship Management) Software including Infusionsoft and Keap. We work with other CRM systems like Active Campaign, ZOHO and Hubspot. We also work with Mailchimp and other email broadcast systems.

We recommend and provide advice regarding implementation of all aspects of digital marketing including social media (LinkedIn & Facebook), videos, branding, photography, copywriting, websites and other related marketing services.

These services have been provided commercially to almost 50 small and medium businesses including several long term clients like Generator Place, Freeway Mowers, Mower Place, Queensland Sleep, Ask Right, Cool Times, Bookkeeping Institute of Australia, Sleep Healthcare Australia, Auric Financial and GForce Tools.

Before starting this business, David worked as a Business Development Manager, Electrical Engineer, Management Consultant and Operations Manager with many Corporate and Government clients including Telstra, Tenix, Thiess, Silcar and the GravelRoad Group.

Qualifications:

  • Graduate Diploma in Business Administration
  • Certificate IV in Small Business Management
  • Bachelor of Electrical Engineering
  • Certified Partner Digital Marketer
  • Certified Partner Keap CRM

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