Why aren’t my customers buying from my Small Business?
Setting up a robust and fit-for-purpose Customer Relationship Management system for small businesses can be critical to success.
In this session, we theorise and validate our assumptions about why particular business customers might not be buying or willing to partner with us at a given time.
Let's look at some of the factors which can inhibit sales & partnership formation and how to re-prioritise our time accordingly.
Undertaking this kind of deep dive periodically can be necessary in order to really understanding our customer/partners and getting to 'yes' with the right customers for our businesses
about the presenter
Tristan is a highly resourceful and purpose-driven General Business Advisor & Product Strategist, having worked in Large Corporate, Not-for-Profit, Small Business & Startup Organisations.
This gives him the perfect background to help deliver the Commonwealth Government’s Digital Solutions program as a General Business Advisor, Business Developer & Strategic Stakeholder Liaison.
Tristan has worked within the following industries:
– Business Strategy/Advisory
– Information Technology
– Commercial Construction
– Building Engineering
Tristan has recently returned to Australia after several years working internationally in Europe & United Kingdom within the tech startup & scale-up sector. This experience has cultivated his strategic planning abilities, tenacity and social & emotional intelligence.
Tristan helps Startups, Scale-ups and Small Businesses by performing 360 Diagnostic Reviews & Health Checks to identify factors that are inhibiting growth / performance.
The output of these reviews is a detailed action plan/playbook for the business owners to undertake to improve their operational performance, marketing performance & financial performance.
Tristan has advised over 100 Small Businesses, with many, many more in the pipeline, across:
– Food & Beverage,
– Art & Culture,
– Financial Services,
– HR Tech,