Wow Your Customer using Customer Journey
In this workshop, the participants will learn and apply the practical techniques to empathetically map the journeys of their users and customers in using their products or services through different channels and touchpoints.
Eunice will be covering the following topics:
- User Segmentation, understanding who is included in the group we are wanting to serve
- The importance of gaining deep insights into how not only users think but how they feel
- Mapping user needs to what our business can provide
about the presenter
Dr. Sari is a leading global expert on User Experience with more than 18 years of experience in both industry and academia. She started the first UX company in Indonesia in 2002 (UX Indonesia) and another in Australia in 2019 (Customer Experience Insight Pty Ltd).
She currently focuses on helping organizations and individuals in the Asia Pacific region accelerate digital transformation. She has been part of the earliest Product Design and Strategy expert mentors in the Google Accelerator Program since 2015 and helped hundreds a lot of startups and small businesses in Asia, Latin America, Africa, Europe. In addition to that, Dr. Sari has also been actively helping small businesses locally in Indonesia and Australia.
Her passion is to grow awareness and understand the importance of User Experience (UX) to improve many areas in the business, technology, social, and design. She has helped companies transforming themselves to design better products and services that people (users and stakeholders) love and great business value. She believes that small businesses have the capacity to achieve this when they receive appropriate direction.